Target Audience Moodboard, audience and music

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Statement of intent

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In my music video, meaning will be constructed primarily through visual style rather than a conventional linear narrative. The video will consist of slow-motion performance and atmospheric imagery, including beach and water sequences alongside footage filmed in the London Underground. This fragmented structure deliberately challenges  Todorov ’s theory of narrative equilibrium and resolution, instead prioritising mood and thematic ambiguity. This approach targets my audience’s preference for aesthetically driven and interpretive content, commonly found in contemporary ballad music videos. Cinematography will play a key role in communicating emotion. I will use close-ups and slow motion to intensify aesthetics and visuals, these close-ups and slow motion will intensify emotional expression, positioning the artist as intimate and authentic, reinforcing audience connection. This reflects  Andrew Goodwin ’s theory that music videos demonstrate a relationship between music and...
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Website Analysis

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    D4vd - D4vd's website is made to create an  emotional   impact and  a first visual experience that corresponds to his music,  we  are first met with  the ‘WITHERED’ title, this promotes his new album- the title  immediately  draws attention, its large,  stylized  and  dominant   it  visually   prioritizes the  albums'  identity. Below the large banner is where the merch and accessories are presented  like   vinyl's , limited edition  shirts  and hoo dies, they are all clearly  center   aligned  and have even spaces between them- this highlights the merchandise clearly .       The Withered collection website sticks to a moody, minimalist color scheme   black, white, muted red   mirroring the album's emotional tone and aligning with d4vd's visual branding.   The homepage avoids unnecessary banners, popups, or busy promotional overla...
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Website plan

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  The homepage foregrounds concert photography and video clips, positioning live performance at the centre of the artist’s identity. The use of low-key lighting, spotlight imagery and a limited colour palette of deep blues, purples and black creates a striking, atmospheric visual style. This reinforces the artist’s brand as performance-driven and emotionally intense. The repetition of stage lighting motifs across the page  establishes  visual cohesion and brand consistency, which is essential in constructing a clear star persona . By  integrating multimedia elements, the website reflects contemporary audience expectations of  interactivity. The  video content also serves a promotional function, encouraging further streaming and cross-platform engagement.   At the bottom of the homepage, I have included a sign-up feature. This follows industry conventions of official artist websites, enabling direct communication with audiences and fostering a sense of ...
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